Ronald McDonald isnt going anywhere anytime soon, according to McDonalds CEO Jim Skinner, who flatly refused to put the burger-peddling clown out to pasture at a recent shareholders meeting. For those of you who dont know what hes referring to, a group called Corporate Accountability International has called for Ronalds retirement, calling him ‘a pied piper drawing youngsters all over the world to food that is high in fat, sodium and calories,’ and insisting that he is ‘sending insidious messages to young people.’ McDonalds thinks its critics are overreacting, and to be fair, CAI obviously isnt familiar with the companys psychedelic era, which was probably worse for children than any of its current marketing. Its also worth mentioning that a mascot is only as good or bad as the product it represents, and going after Ronald McDonald isnt nearly as useful as targeting the nutritional content and business practices of his parent company. That said, if McDonalds could put Ronald to work shilling healthier food choices for kids, that would be great, too. As long as they dont go too retro on his costume.
—Posted by David Kiefaber