Did this tweet merit a $70K copywriting job?

Hired for a tweet

Saatchi & Saatchi L.A. exec Mike McKays idea of hiring a copywriter based on a
single funny tweet
seemed like bad idea jeans from the get-go. Still, even
with low expectations, he might have set the industry back by choosing a
dick joke. The winning tweet, which earned Jonathan Pelleg a $70,000-a-year
writing job: ‘You have to be concise on Twitter. Like a circumcision,
everything extra gets cut off whether you like it or not.’ Really? Let’s
see, the usual knock on agency creative departments is they’re sophomoric male
bastions. Doesn’t look like that’s changing anytime soon. Leaving aside how
much this kind of contest trivializes ad writing jobs, it doesn’t seem like
a good strategy for finding talent. Twitter is mostly ephemera, posted and
soon forgotten. Sure, you can probably find good writing talent there, but
you’re more likely to find it in those who day in, day out write great stuff others feel compelled to share. That’s a needed skill in advertising, perhaps even
more so than a circumcision one-liner.

(Via AdFreak.)


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