Heineken: Now *This* is How to Enter a Party

Heineken’s new TV commercial, “The Entrance,” features its new global tagline — “Open your world” — and some Jackie Chan-meets-Sam Rockwell moves that inspired one YouTuber to comment, “What a guy, what a brand!” Related scenes from this campaign, which also sets up, subtly, its new bottle design, are after the jump.

Now running in Europe, this campaign will replace a controversial spot where women were referred to as “prey” (which was switched to “prize,” at least in the US). More spots related to the brand’s new global campaign

Marcelo Sapoznik Experto en Marcas via http://www.brandchannel.com/

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