Budweiser Rebrands With New “Bowtie” Design

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‘Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936.  The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.’

(Via TheDieline.com: Package Design.)

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