How Storytelling Compares to Corporate Speak

Lou Hoffman’s telling infographic has been making the rounds this week. In the blog post in which he introduced it, he writes: ‘… we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers. Our infographic strives to capture this disconnect.
business-communication.jpg

(Via A Storied Career.)

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