The Ultimate Brand Extension?

The Ultimate Brand Extension?: “Product packaging spotted at the Wumart (I kid you not) in Beijing. Are these REAL Pepsi briefs, or is this the ultimate in knockoffs? I asked Lisa Francella, senior director of Visual Identity and Branding Extension at Pepsico, Inc., in Purchase, New York. ‘I know this is not a package that I approved!’ was her MORE >>

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(Via Imprint-The Online Community for Graphic Designers.)

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