Pentagram Rebrands The New School

AN ALGORITHM-BASED TYPEFACE IS DESIGNED TO CATAPULT ONE OF THE NATION’S TOP CREATIVE HUBS INTO THE 21ST CENTURY.

http://www.fastcodesign.com/3044390/innovation-engine/pentagram-rebrands-the-new-school#12

Milton Glaser’s Legacy

Milton Glaser, one of the world’s most celebrated graphic designers, may also be its most iconic. The illustrator, 85, established a cult following in the ’60s and ’70s with his now-ubiquitous “I ♥ NY” logo and as the co-founder of both New York magazine and the influential design firm Push Pin Studios, though his reach extends far beyond the Empire State. A classically trained artist who studied under the painter Giorgio Morandi, Glaser creates instantly recognizable images — like the psychedelic silhouette he made of Bob Dylan in 1966 — that blur the line between fine art and graphic design. He has conceived book jackets for Philip Roth, album covers for Nina Simone and branding for the Winter Olympics, and in 2009, he became the first graphic designer to receive the National Medal of the Arts. Here, a look at the indelible mark of Manhattan’s most colorful campaigner.

http://tmagazine.blogs.nytimes.com/2015/03/27/milton-glaser-by-the-numbers/?_r=0

Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink

Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink Mesmerizing time-lapse Instagram videos By Alfred Maskeroni

http://www.adweek.com/adfreak/watch-calligrapher-perfectly-draw-famous-logos-scratch-pen-and-ink-163710

di-Ca edita en español las guías de la buena praxis profesional de Icograda.

http://graffica.info/guias-buena-praxis-icograda/

No brief no talk

http://www.temasekclothings.com/collections/advertising/products/no-brief-no-talk

The Real Reasons Chinese Firms Have Weak Branding

In a column for the New York Times, David Brooks posited that the U.S. has one clear advantage over Chinese competition: branding. He notes that U.S. firms are powered by “eccentric failed novelists” (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and “visionary founders” (think Steve Jobs) who have created exceptional brands. This talent is lacking in the Chinese market where “executives tend to see business deals in transactional, not in relationship terms,” as Brooks says. This observation is important because there are Chinese firms that seem to have everything to win globally except for branding and marketing. – See more at: http://www.prophet.com/theinspiratory/2013/07/17/the-real-reasons-chinese-firms-have-weak-branding/#sthash.0UfFdggt.dpuf

http://www.prophet.com/theinspiratory/2013/07/17/the-real-reasons-chinese-firms-have-weak-branding/

Michael Bierut: The primitive power of logos

The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact.

Howard Gossage (1917 / 1969) Advertising innovator

SI LOS DOCENTES NO LEEN, SON INCAPACES DE TRANSMITIR EL PLACER DE LA LECTURA

La educadora que revolucionó la lectoescritura, asegura que si los docentes no leen son incapaces de transmitir placer por la lectura. Dice que todos los chicos pueden aprender si los maestros se lo proponen. Para la investigadora, la escuela es muy resistente a los cambios porque siguen instaladas viejas ideas.

Entrevista por Mariana Otero

http://canalcultura.org/2015/01/21/si-los-docentes-no-leen-son-incapaces-de-transmitir-el-placer-de-la-lectura/

Six Iconic Guiness Ads

http://www.dandad.org/en/six-iconic-guinness-ads/